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Travel & Trade Fairs

Business travel and trade fairs: preparing so the trip pays off, following up before the leads go cold, and getting through the jet lag.

Travel & Trade Fairs12 Oct 20264 min read
How to get real value from a trade fair: before, during, after
Pick a target list, book meetings weeks ahead, write a short note after every conversation, and follow up within 48 hours. That is where fair value comes from.
- trade fairs
- export
- sales
- follow-up